Guides

Close-up of a natural full eyebrow with a soft arch above a closed eye

Brow shape for your face shape: arch, peak and tail

How to map your brows with a pencil and a mirror, and which arch height, peak position and tail length suit oval, round, square, oblong, heart and diamond faces.

Features · 2 min read
Full-length studio photo of a woman with an hourglass figure in a fitted charcoal tank top and leggings

How to measure your body shape: bust, waist and hips

Measure bust, waist and hips the way fitting professionals do, then read your body shape from two simple ratios. Plus the common mistakes that skew the numbers.

Body · 2 min read
Woman with a square face and very short natural hair, photographed straight on against a warm grey backdrop

How to measure your face shape at home (the right way)

Four measurements decide your face shape. Here is how to take them with a ruler and a mirror, the mistakes that skew them, and how to read the result.

Face · 2 min read
Twelve fabric swatches fanned out on warm paper, from icy blues and pinks through muted tones to rust and olive

Seasonal color analysis, explained: the 12 seasons and how they work

What seasonal color analysis is, where it comes from, and how undertone, depth and clarity place you in one of twelve seasons, each with its own palette.

Color · 3 min read
A hand on warm paper wearing a thin gold ring and a thin silver ring side by side

Gold or silver jewelry? How to decide, even when you're neutral

Whether gold or silver suits you depends on your undertone, your hair and your contrast. A two-minute test, and what to do when both look fine.

Features · 2 min read
Woman with an oblong face, high cheekbones and dark hair in a low bun, photographed straight on

Oval vs oblong: the two measurements that settle it

Oval and oblong faces are easy to mix up. One ratio, length divided by width, and one look at your jaw tell them apart, and change which styles suit you.

Face · 3 min read
Full-length studio photo of a tall woman with a straight, athletic rectangle figure in a charcoal tank top and leggings

Rectangle body shape: dress the line, don't fake the curves

A rectangle body shape has balanced bust and hips and a gently defined waist. How to dress it with structure, vertical lines and smart waist definition.

Body · 2 min read
A fan of skin-tone swatch cards from very fair to deep brown on warm paper, with a brass loupe

Warm vs cool undertone: four tests and how far to trust each

Find your skin undertone with four at-home tests: veins, metals, white vs cream and your natural coloring, plus which ones are reliable and which ones mislead.

Color · 2 min read
Three-quarter portrait of a woman with medium olive skin and dark wavy hair pulled back

Olive undertone, explained: why both palettes feel slightly off

Olive skin has a green-grey cast that confuses warm-vs-cool tests. How to recognize an olive undertone, the colors that flatter it and the ones that turn it sallow.

Color · 2 min read
Woman with a round face, freckles and copper hair pulled back, photographed straight on

Round face: elongate and refine (without overdoing it)

The best hairstyles for a round face add height at the crown and length below the chin. What to ask your stylist for, and the cuts that work against you.

Face · 2 min read
Woman with a heart-shaped face, wider forehead and narrow chin, long straight black hair tucked behind her ears

Heart face shape: glasses that balance a narrow chin

A heart-shaped face is widest at the forehead and narrows to the chin. These frame shapes, widths and colors balance it, and these ones make the top heavier.

Face · 2 min read
Four color-analysis drapes layered under a woman's chin: icy fuchsia, tomato red, dusty rose and olive green

Soft Summer or Soft Autumn? Three drapes that tell

Soft Summer and Soft Autumn share the same muted softness and differ only in temperature. Three side-by-side drape tests settle it with scarves you already own.

Color · 2 min read